Abstract
The illustrated advertisements produced by the Lydia E. Pinkham Medicine Company during the 1890s were unique among newspaper advertisements of the period. They created rich images portraying women in a variety of social settings and were very close in format to the articles being published on the popular women's and society pages. Though the company's target audience was lower- and working-class women, the majority of the illustrated advertisements portrayed middle- and upper-class women, pioneering what became the advertising strategy of appealing to the public's desire for upward mobility.
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