Clarifying identity in information behavior research: A conceptual analysis

Abstract

Using a conceptual analysis approach, how identity has been theorized in the information behavior literature was explored. Findings indicate that researchers have employed five approaches when conceptualizing identity: identity as personal project, identity and social groups, identity as self-presentation, fragmented discursive subjects, and intersectional, hybrid and global identities. Structure and clarity are brought to a complicated concept often used to understand people's information behaviors. The findings contribute to the identification of the key factors of information behavior and suggest areas for future research.