Abstract
The clan corporate culture of the university as a culture of collaboration and cooperation is a possible answer to the search for unity between two opposing trends of a modern university. There is a tension between the traditional professorial university culture and innovation and market culture which helps to overcome the contemporary challenges of globalization and competition in the educational market. It is obvious that the clan culture impedes the university transformation into an economic corporation and contributes to the university community preservation and professional and personal identity. The relevance of the study lies in the fact that the university corporate culture configuration as a management tool helps the formation of a common vision of the world-class university. Right now, in a competitive situation within the Russian excellence program 5-100 it is crucial for university to ensure loyalty of employees, students, university partners and university environment. The university clan corporate culture is responsible for introducing innovative brands and for preserving the classical heritage to transforming into new type of the university.
Highlights
Since 2013, fifteen Russian universities have been participating in the 5-100 excellence program through which every university should achieve certain performance indicators by 2020, including the proportion of attracted foreign students, the certain proportion of foreign professors, publications of university staff, academic mobility and internationalization of the university and others
In 5 years Tomsk state university showed the quickest growth in the global rankings rising from the from 678th to the 277th place due to different explanations one of which is the analytical support of the corporate culture transformation
From the moment the university participates in the Russian excellence program 5-100 (2013-2019), Tomsk state university has been conducting the corporate culture configuration diagnosis, the results of which are discussed at an international conference HR-trend with the participation of the rector and the office of strategic management
Summary
Since 2013, fifteen Russian universities have been participating in the 5-100 excellence program through which every university should achieve certain performance indicators by 2020, including the proportion of attracted foreign students, the certain proportion of foreign professors, publications of university staff, academic mobility and internationalization of the university and others. The program foreshadows structural and substantial transformations of the university as an organization, and of the modern university concept in a philosophical sense. It is difficult to overestimate the importance of corporate culture in the period of active transformation of the ideological and socio-economic structures in the modern organization. Open discussions of the university administration with the university community about the difficulties give a special meaning and explanation of the declared university corporate culture changes; recall the positive image of the future, so called “World-class University”; reminds of the history, culture and values; show positive examples; set "standards of excellence" and reflection on the University’ uniqueness This explains the interest of the specialists in humanities in studying of corporate culture as an anthropological phenomenon
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