Claiming Martin Luther King, Jr. for the right: The Martin Luther King Day holiday in the Reagan era

Abstract

The article traces how American conservatives laid claim to the memory of Martin Luther King, Jr. We focus on a key moment in that process, when Republicans in the early 1980s battled other Republicans to establish King’s birthday as a federal holiday and thereby distinguish a conservative position on racial inequality from that associated with southern opposition to civil rights. The victory was consequential, aiding the New Right’s efforts to roll back gains on affirmative action and other race-conscious policies. We use the case to explore the conditions in which political actors are able to lay claim to venerated historical figures who actually had very different beliefs and commitments. The prior popularization of the figure makes it politically advantageous to identify with his or her legacy but also makes it possible to do so credibly. As they are popularized, the figure’s beliefs are made general, abstract, and often vague in a way that lends them to appropriation by those on the other side of partisan lines. Such appropriation is further aided by access to a communicative infrastructure of foundations, think tanks, and media outlets that allows political actors to secure an audience for their reinterpretation of the past.