Abstract
The centennial anniversary of the publication of the 1909 Plan of Chicago has sparked renewed interest in this landmark of Progressive Era urbanism. This essay examines an often neglected legacy of the Plan: its influence on civic discourse. Best known for its City Beautiful vision of Chicago, the Plan and its implementation campaign also provided a powerful object lesson in the effectiveness of new media and techniques of mass communication for constructing a collective civic identity. Even as the Plan promoted a spatial approach to this problem, its promotion advanced a vision of civic unity enacted not through the building arts but through the new arts of selling.
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