Abstract

Introduction: The COVID-19 pandemic, the first public health crisis updated in real-time, has integrated digital communication into daily life. This necessitates reflecting on Health Communication from a sociocultural perspective and improving health literacy to effectively manage the pandemic. Methodology: Literature on health communication during COVID-19 from 2020 to 2023 was reviewed using the Scopus and Web of Science databases, following the PRISMA protocol to identify evidence and avoid bias. Results: Digital communication was essential for sustaining communicative practices and addressing the health crisis. Discussion: Citizen participation demonstrated its potential in crisis management through creativity, emotional support, and dissemination of educational messages. Communication inequities and their impacts on vulnerable populations highlight the need for continued research in health communication. Conclusions: Integrating perspectives from Communication for Development and Social Change (CDCS) and positioning health communication as a subfield of social development is essential for deepening research and promoting active citizen participation in the health sector.

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