Abstract
In modern humanities, there is a constant process of expanding the methods of analysis, approaches to understanding the subject of research, interdisciplinary synthesis. The study of the process of the emergence and evolution of metaphors in the context of the US media discourse will contribute to both the approbation of a new approach to the classical subject (foreign policy), and will allow using a specific example of the methodological tools of history, political science, philology, sociology to understand modern military-political, historical, ideological, socio-cultural processes, some of which may be challenges for Russia and its society. A comprehensive analysis of the evolution of images and metaphors through the study of the specifics of the perception by the political elite, the military, the public and the US media of international relations at the beginning of the 21st, which allows one to speak about the formation of a special phenomenon of the socio-political life of the United States, the reconstruction and explanation of which are impossible within the framework of the traditional methodology of historical research, and require an interdisciplinary approach based on the analysis of images and metaphors. In 2003-2005 there is a serious transformation in the media discourse of the United States of such categories as "empire" and "civic duty". The empire is finally deprived of its negative color, and the civic duty of the Americans receives the broadest, moreover, a global interpretation.
Highlights
Metaphorical imagery has been prominent and significant in terms of US foreign policy since World War II (Aslami, 2020)
In the period 2001-2003, the historical American experience fell into the focus of the journalistic and expert community: an increasing number of politicians, experts and journalists appeal to the civic feelings of Americans, trying through the interaction of such categories as civic duty, patriotism, security - to substantiate new inevitable conflicts
In modern studies on international relations, a fairly popular direction is the study of the specifics of media discourse
Summary
Metaphorical imagery has been prominent and significant in terms of US foreign policy since World War II (Aslami, 2020). Metaphors served as the imaginary cornerstone of US global leadership throughout much of the Cold War, providing a powerful cognitive and rhetorical foundation for the rationale of US foreign policy (Levin, 2020). Strategic analysis in the United States has often been characterized by metaphorical thinking. This is directly related to the need to ensure Russia's national interests in the international arena, which implies the formulation of practical solutions to the global challenges of our time, one of which is information war (Levin, 2021). The language of images and metaphors became dominant in political discourse, and in print and electronic media (Hendrickson, 2017)
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