Abstract
This paper employs an approach from the labour literature to determine relative weights which cities place on alternate service proposals when selecting cable television operators. Using contract proposals for 27 franchise auctions which took place across the US between 1979 and 1981, a probit model is estimated which corrects for firm self-selection into the auctions. Cities are found to select firms with local or regional advantages, and to prefer relatively fewer unprofitable services and relatively higher basic tier prices. The results suggest that monopoly franchising may serve private interests at the average consumer's expense.
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