Abstract
This research find the essential problems of tourism destinations in rural area in Pasuruan City, Indonesia. Based on the phenomenology method and using an open questionnaire, researcher make a deep interview with manager of 10 tourism destinations in Pasuruan city relating with their condition. All of the tourism destinations sample in this research represent four tourism destinations categories includes natural, cultural, agricultural and special destinations. In general the essential problems was meet by most of the tourism destinations are poor management system, unspesific additional facilities, and no innovative marketing strategy. In the evaluation of this problems, city branding strategy is offered to cover a comprehensive solution. The main dimensions of city branding strategy for this problems are green space branding, identifiable image and positive brand experience. Keywords: City Branding, Rural Area, Tourism Destinations.
Highlights
Tourism is the essential sector to improve economic condition in certain region
Natural Destinations Natural tourism destinations in Pasuruan city is the potential object for tourism industries, because its have a wonderful landscape alike another similar destination in Batu city, East Java
Based on this research, we found some of the critical problems in Pasuruan’s tourism destination including: (1) there are no specific support facilities in natural tourism destination; (2) there are no innovative marketing strategy to introduce tourism destination; and (3) lack of communication between management and local government in order to manage related tourism destinations
Summary
Tourism is the essential sector to improve economic condition in certain region. Tourism should be integrated with other sectors to work together in order providing good supplement facilities such as qualified hotel, good transportation and positive government regulation. The finding of previous research describes that tourism sector gives a significant contribution for economic development such as increasing job opportunities, regional income and foreign exchange, and the equality of economic development [3]. Parallel to these conditions, Indonesian government tried to introduce tourism destination through decentralized strategy which giving an authority to province government managing their region
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