Abstract
A marketing triumph, Pacific Standard Time has been responsible for a series of promotional videos, slickly produced, that pair an honored artist with a Southern California celebrity. The shining success among these original works is the pairing of the late design team Ray and Charles Eames with the rapper and actor Ice Cube. The promo per-formatively enacts both the mainstream ambitions and the eccentric interests that play out in the larger scope of the Pacific Standard Time project.
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