Abstract
This study was conducted in the Laguna Negra wetland located in Villamaría, Caldas, Colombia, in order to determine indicators for monitoring, the integral valuation in the wetland and support its conservation. The dynamics of the water mirror was analyzed, finding that between the years 2015 - 2019 it had an increase, which is reported to the community to generate a space for citizen participation and to know their opinions on the ecosystem services of the same. An analysis of the carrying capacity was also conducted, obtaining a real carrying capacity of 5.5 people per day simultaneously. The ecosystem services were defined by the community living near the wetland, based on a participatory methodology. On the other hand, to calculate the WTP for the conservation of the site, an instrument was applied to the tourists, the results of which allowed a valuation of the cost of the trip and a contingent valuation considering the WTP. With the results of the instrument and the application of an econometric model, a model was proposed to calculate the probability of success associated with WTP, which according to the model is directly related to educational level and socioeconomic stratum.
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