Abstract
The ultimate goal of building a New Rural Development (NRD) (similar to the Saemaul Undong Movement in Korea) is to sustainably improve the material and spiritual life of the people. Our study investigates how citizen participation may influence the effectiveness of the NRD program and citizen satisfaction in implementing the NRD in Nha Be District from 2016 to 2020. Our work adopts a questionnaire-based study designed to collect data from 780 participants using the random cluster sampling technique. Our findings reveal that citizen participation significantly affects citizen satisfaction via the mediating role of the NRD program effectiveness but not directly between citizen participation and citizen satisfaction. Finally, our study offers theoretical contributions and policy implications for decision-makers and NRD program managers.
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