Abstract
Local power requires a differentiated communicational analysis with strategies appropriate to its context in the immediate scenario which social networks impose on those who engage in proximity governance. In this sense, this exploratory case study arises from an interest in communication as a tool for strategic and political operationalization, at the level of the preliminary diagnosis on digital communication within the Lisbon local government between November 2017 and May 2019. The objective has been to analyse digital data taken from the official Facebook pages of the 24 Local Councils and cross-referencing them with voter turnout data and, in a descriptive analysis of the information gathered, to arrive at an initial interpretation of the evolution of the performance and degree of involvement of electors and voters in digital municipal communication in Lisbon.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
