Abstract
As world population grows, the need for the transition to a circular economy from a linear one is increasing. Such a transition can be made possible through the conversion of existing business models as well as introduction of new, circular ones. When it comes to application, circular business models can be adopted by both existing companies and start-ups. Among these two, academic research has traditionally focused more on existing companies. Therefore, more studies are needed on circular economy related activities of start-ups. As an exploratory study, this research analyses circularity strategies and circular business models used by start-ups within Turkey. The analysis is based on the data collected from 47 companies. As a result, it is found that most frequently used circularity strategy by circular start-ups in Turkey is Recyling, followed by Rethinking. As for circular business models used these companies, it is observed that Next Life- Extending Resource Value and Collaborative Consumption- Sharing Platform models are most popular ones. Also it is suggested that circular start-ups in Turkey can be categorised under five categories as 1) Recycling Companies, 2) Sharing Based Endeavors, 3) Recycled Material Users, 4) Second-Hand Product Marketplaces, 5) Waste Management Platforms
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