Circular economy in the wine chain production: maturity, challenges, and lessons from an emerging economy perspective

Abstract

The purpose of this study is to analyze how the maturity stages of the adoption of circular economy practices are related to the circular economy business models. The study highlights a case study in which original datasets were collected through an in-depth interview within 10 analysis units and secondary sources. The case study examines the Santa Catarina Association of Fine Wine Producers of Height (ACAVITIS), a group that includes 28 associates. The relationship identified between the maturity stages and the practices of circular economy provides evidence that will fulfil the premises of the ReSOLVE Model and the 5Rs. Contributions/value: These evidences contribute to highlight the following contributions of the study: (i) circular economy has relation with stages of maturity of the analysed business models; (ii) advanced stages of maturity, that is, between 3 and 5 are interfaced with a variety of practices of circular economy; (iii) duration of the enterprise, level of education and portfolio of manufactured products do not have a strong direct relationship with the engagement with the circular economy; (iv) the practices of circular economy are already established in the analysed units of analysis, but they demand optimisation and management to make them more efficient and that can impact even more positively in the family wine production model. It is suggested that new studies be carried out to confirm and generalize the findings of this research, especially those that test hypotheses evidencing the relationship between circular economy practices and maturity stages of business models.