Abstract
With their book, “Circular Business: Collaborate and Circulate”, Circular Collaboration, Amersfoort, ISBN: 978-90-824902-0-6, €35, Kraaijenhagen et al. (2016) give companies practical guidance on their contribution to the development of a more circular economy by presenting a practical 10-step approach to a more circular business. It includes a circular economy framework to assess existing cases and to give an easy overview of circular economy examples. This framework describes the case's main focal points of innovation by combining technical, collaboration and business model aspects with the case's main environmental focus existing of strategies for slowing, closing and narrowing resource loops. By mainly focussing on existing organisations that own or have the potential to influence the full value chain, the book offers professionals a practical guide on how to initiate, lead and execute projects within organisations that have the potential to grow into a more circular business.
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