Abstract

ABSTRACT:This article examines the localized nature of leisure provision and consumer taste in Britain in the first half of the twentieth century. Based on an analysis of the cinema-going habits of naval personnel and dockyard workers and their families in the naval town of Portsmouth, this article reveals how closely consumers’ tastes were predicated on their social and cultural identities. By mapping film booking patterns at one cinema, this article reveals how cinema managers chose to book films which responded directly to the tastes of their patrons. The article concludes that the film preferences of this community were shaped by their close connections with naval life.

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