Cinema as a subject of sociological analysis: features of modern cinematography

Abstract

The article analyzes cinema as a subject of sociological analysis. Approaches to the conceptualization of the term “cinema” are considered, their specificity is revealed. Cinematography is presented as an art form, mass media and communication, a social institution, and an industry of the economy. The functions and role of cinema in society are highlighted.Particular attention is paid to the features of modern cinematography, among which there are three main ones – the globalization of cinematography, the change in the model of film production and the serialization of cinematography. The positive and negative social consequences of the process of globalization in the field of cinema are highlighted. It is emphasized that the state, which can regulate and control the process of distribution of film products, acquires a special role in the era of globalization. The inequality in the field of film production is analyzed.The article presents the characteristics of the modern film production model associated with a high level of competition in the film industry, as well as control in the field of protection of intellectual property rights. In modern cinema, it is common to expand storylines and create prequels, sequels, and crossovers. The reasons for this process are described, such as commercialization, unwillingness to take risks, focus on the mass consumer, and others. Serialization is considered as the third significant feature of modern cinema. The history of serialization, its main stages and their characteristics are presented. In conclusion, potential trajectories for the development of modern cinema are presented.