Abstract
The latest practices of social and psychological engineering are significantly changing the mental environment of modern societies: the human brain is becoming the battlefield. Achievements in the sphere of high technology, associated with information operations and using the tools of “soft power”, make it possible to introduce false paradigms, falsify meanings and values into the minds of large masses of people. The article shows the evolution of the concept of “cognitive warfare” on the basis of analytical materials, analyzes the methods of forming the image of a hostile “alien”.
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