Chronotopic dilemmas: Space–time in consumer movements of the Greek crisis

Abstract

This paper explores the spatio-temporal dimensions of consumer activism during the Greek crisis. Existing work has provided valuable insights into the figure of the political consumer and the socio-spatial contexts in which consumer activism is enacted. The paper presents original six-year ethnographic work that extends current knowledge through exploring how the spatial and temporal dimensions of consumer activism are unsettled and reconfigured during an acute economic crisis. It builds on the concept of chronotopic dilemmas to illustrate the ideological tensions and contradictions between old and new spatio-temporal logics and practices. In doing so, the current study complements prior research focused on how distinct cultural and institutional settings mediate discourses and actions of consumer activism, by highlighting their inherently spatio-temporal (chronotopic) nature.