Abstract
In his 2011 book, Eco-Innovators: Sustainability in Atlantic Canada, environmental journalist Chris Benjamin provides a new kind of roadmap to a more sustainable future. In this work, Chris masterfully weaves the stories of 35 creative and dedicated individuals from the four Maritime Provinces who recognize the need to take action now. From more sustainable food, transportation, or housing choices, to new business models, to community-based social marketing and branding, to journalists and educators raising their voices for change, Chris outlines some of the many narratives for change. In so doing, he offers workable options that inspire pro-environment attitude and behaviour change, at the individual, organizational, and systemic levels.
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