Abstract

Using data from the 1978 CPS National Election Study, this research note analyzes the impact of ideology on voting in the 1978 U.S. Senate elections. Twenty-four states with contested Senate races were included in the CPS survey and were classified according to the clarity of ideological differences between the Senate candidates. Voters' perceptions of the candidates' ideological positions and the impact of ideology on voting decisions were related to the clarity of the choice between the candidates. Only in states with races classified as high in ideological clarity (eight of the 24 contests) did ideology have a significant impact on voting decisions.

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