Abstract
The role of investment plays crucial role in the lives of many salaried employees. With the many options ahead of them, it may be confusing to choose one which is the most suitable. The research reached out to a randomly selected sample of 96 salaried employees from various fields and asked about their preference, awareness and knowledge about the many investment options by use of a questionnaire. The research found that salaried employees were aware about most of the avenues, but preferred to invest a selected few for their safety and long term benefits. It was not the high returns that attracted the employees but the safety of principle amount and long term wealth generation. Employees were seen to invest in safer areas like gold, real estate and long term shares .The research found that income of individuals and their gender did not have any influence on their investment preference but age and employment sector of the individuals had a toll on their investment preference.
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