Chinese Online Audiences Aesthetics Change on Female Characters in Media Products from 2018 to 2023

Abstract

As time developed, online media also developed rapidly. Nowadays, online media had become the majority of media for the audience. As the outbreak in 2019, the closure policy was released. The closure policy severely restricted peoples access to public areas, including a large number of cinemas and offline multimedia venues. As a result, people had to increase their online media use to fill the gap in offline media entertainment, which gave online media a huge boost. The article shows the research on how Chinese online audience aesthetics on female characters in media products changed from 2018 to 2023, adopting participant observation methods for observation samples and content analysis methods for discussing observation results. The observation reflects that independent and powerful female images are more required by the audiences and more attention by the producers. In addition, this kind of change exist limitations. According to the analysis, the progress in womens social position, the outbreak, the closure policy, and the progress in thought and the historical legacy make up the macro factor of the change. In addition, online feminist activity, the audiences internal influence and the commercial effects also be related that have an impact on the change.