Abstract

In this paper, methods like literature review and logical analysis were adopted to study the media copyright trading for professional sports events in China. Research results indicated that as the State Council partially lifted the restrictions on media copyright trading for major sports events, capitals flooded to the sports event copyright market by investing in new media sports companies. On the one hand, this has contributed to the booming market for sports media copyright trading. On the other hand, developing copyright market was proved to be a daunting task for sports companies. By analyzing the media copyright trading happened in China during the sports events of Premier League, Bundesliga, La Liga, NBA and Chinese Super League, while targeting the severe problems existing in Chinese professional sports events, the author of this paper proposes a strategy for developing Chinese media copyright market of professional sports events, so as to help create a more orderly and healthy media copyright market of this kind.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.