Abstract
Chinese hotels have undergone a series of reforms in the past three decades. With both increased demand and supply of hotel products and services, it is important for hotel practitioners and governing bodies to understand challenges that face the current Chinese hotel industry so that a proactive plan can be formulated to guide further hotel development. The current study conducted six focus groups with 46 Chinese hoteliers to explore the most critical issues, concerning the Chinese hotel industry. In total, the hoteliers identified 38 issues to be critical to the hotel industry in China. The issues were further ranked based on the level of importance to the industry.
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