Abstract
International marketing and international business researches always focus on the firms' international expansion and international performance. While, only few literatures have studied Chinese firms' expansion questions. The distinct difference between Chinese firms and west countries firms is the enterprises' ownership. We extend the international industry risk perception framework to include the unique features of the Chinese context, using empirical analysis, the result shows that (1) Industry risk perception has negative effect on the international entry mode choice; (2) The enterprises' ownership acts as a very important moderator between industry risk perception and international entry mode choice; (3) Entry mode choice heavily affects firms' international performance.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
