Abstract
In recent years, the influence of "Chinese fad" or "guochao" as a fashion trend has been rising in China and the world. "Chinese fad" is the result of the combined force of many factors. This article will first explain the phenomenon of "Chinese fashion", sort out the development process of "Chinese fashion", and analyze the driving factors. These factors can be summarized into four aspects, namely social factors, marketing factors, product and economic factors. Finally, I put forward my own thoughts on the dilemma of "China Fashion" brand.
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