‘Chinese cinema’ going Hollywood: the making of ‘good Chinese narrative’ for global markets

Abstract

ABSTRACT This article examines the making of ‘good Chinese narrative’ in global markets when economic activities and cultural production in global capitalism are no longer bound up tightly within the boundaries of nation-states. In doing so, the article looks at the text representations of successful Chinese cinema going Hollywood as well as how the text is produced, interpreted and embedded in the broader social context. Through a discursive case study that explores the cultural-economic phenomena from production to consumption, industry to texts, structure to agency, the article discloses the power relationships behind Chinese cinema going Hollywood, which manifests the co-existence of an emerging new transnational order and reproduced existing power relationships as transnational markets are reterritorialised by cultural politics.