Abstract
The role of children in family tourism has been recognized increasingly. However, their travel experiences are under-researched. This is the first study that focuses on children's views of family tourism in the world's most populous country, China. It explores Chinese children's views of family tourism experiences. More than one hundred (139) children aged 8–11 from three schools in a coastal Chinese city participated in the research by drawing pictures and sharing stories with the researchers. The results suggest that Chinese children, at least in these schools, have extensive travel experiences and a clear idea of what constitutes a memorable family tourism experience. Such experiences usually occur with their nuclear family, and are centered upon family togetherness and physical activities. Animal encounters, tasting local food, and appreciation of natural and built environments also matter. As future tourists, their views offer implications for destinations interested in attracting more Chinese tourists.
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