Abstract
The authors show that the phenomenon of animals included in the Chinese horoscope attracts the attention of representatives of the scientific community and ordinary people around the world. Today, the animal symbols of the Chinese horoscope are in demand by the most extensive range of electronic information platforms and traditional media. A natural question arises: what is the secret of the bestiary's longevity and why is it so successfully integrated into the latest communication technologies? The authors respond to this question by revealing the features of Chinese culture. The material of the article may be useful for students and teachers studying Chinese culture.
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