Abstract
This chapter draws interview data collected from young urban Chinese women, aiming to find out how do young women respond to fashion and beauty culture in the age of the flourishing global consumerism. Based on my observation, I also provide a critical analysis of how contemporary social change in China transforms young women’s view on the body, fashion and power. Data emerged from interviews could be categorised as: hairstyle expressions, branded clothes to represent class and luxury consumption. Whilst I reveal the accommodation and resistance buried in these young Chinese women’s everyday practice, I also explain the uniqueness of girls and young women in China when they use resistance strategies to negotiate power and status boundaries in the local context.
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