Abstract
This article is related to:A geo-cultural approach to the purchase decision of counterfeit luxury brands in ChinaThe effect of customer participation in service industry on encounter satisfaction by the development of relationshipBorn digital: Is there going to be a new culture of digital natives?Millennial and generation Z digital marketing communication and advertising effectiveness: A qualitative explorationBenchmarking digital education programs on social entrepreneurship: what a digital program on social entrepreneurship can learn from other digital social entrepreneurship programsThermal comfort – an intercultural comparisonA review of articles in the Journal of Global Scholars of Marketing Science (JGSMS) special issue on Marketing Management in International Contexts
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