Abstract

International communication and diplomacy are significantly influenced by development of technology and communication. The role of diplomats as frepresentatives of the country has been redefined along with public communication activities increasement through social media. This study provides an overview of China's efforts in influencing the formation of public images and opinions through social media carried out by its diplomats. Their aim is to defend China's handling of the COVID-19 pandemic and challenge anyone who questions the events about the issue. This study uses qualitative methods, providing in-depth descriptions through data collection techniques based on internet-based research. This study shows that China is trying to demonstrate hard-line diplomacy called wolf warrior diplomacy. Through social media, Chinese diplomats are seen as government agents who promote national interests of their country, which in this context is related to the COVID-19 pandemic. By acknowledging the term wolf warrior diplomacy, provocative propaganda become a diplomatic tool practiced by Chinese diplomats. China's courage in taking an unconventional approach to the concepts and practices of traditional diplomacy and international communication is seen as part of China's long-term plan.

Highlights

  • China released a short animation titled "Once Upon a Virus" which satirized the United States' response to China's discovery of the coronavirus in April 2020

  • In the video which is less than 2 minutes long, it is described how China is actively informing things related to COVID-19, but the United States has consistently refused and ignored the information

  • Based on the explanation above, this paper aims to analyse China's efforts to influence the formation of public image and opinion through social media, especially those carried out by its diplomats during

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Summary

Introduction

China released a short animation titled "Once Upon a Virus" which satirized the United States' response to China's discovery of the coronavirus in April 2020. The video uses Lego-like figures, namely the shape of a terracotta warrior representing China, and the shape of the Statue of Liberty to represent the United States. In the video which is less than 2 minutes long, it is described how China is actively informing things related to COVID-19, but the United States has consistently refused and ignored the information. As of December 2020, the video has been watched on the New China TV YouTube channel by more than 2.2 million people. The distribution of the video was carried out through social media, Twitter, and it is interesting that the official Twitter account of the Chinese Embassy in Paris posted it. A number of Chinese diplomats continued to disseminate the video on their Twitter accounts

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