Abstract
Conceptualizing China’s TV industry as a soft powerhouse, this chapter introduces the theoretical concept of a “transnational soft power field” by using scholarly debates on a field framework in sociology by Fligstein, McAdam, and Bourdieu to explore the ways in which soft power is exerted upon receiving countries, as well as returned to its source. In this process, this chapter pays attention to the developmental strategy of soft power in China’s policy realm with its industrial development, the evolution of “culture” in different government plans, and its evolving definition in the historical trajectory of post-socialist China. Using Nye’s concept of soft power as a baseline, this chapter also shows that Chinese soft power is developed along notions of “culture,” in its institutionalization of soft power in Chinese discourse, as well as in China’s institutionalizing cultural industry.
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