Abstract
Beijing Tourye Outdoors Culture Communication Co., Ltd. is a company dedicated to outdoor team building training, experiential training in real settings, outdoor training for youth, light adventure sports for entrepreneurs and products that help culture development through outdoor sports. “Huangshan 168” International Trekking Expedition Line is a major outdoor-adventure-themed program planned and designed by Tourye in 2015. With the rapid advancement of Internet technologies nowadays, Tourye utilized the strategy of “Internet Plus,” integrating digital technology with outdoor adventure programs and digitalizing line exploration, trek security, and camp site management. Effective use of mobile Internet technology made Tourye a pioneer among the ranks of leading Chinese outdoor adventure companies and created a new trend in outdoor digital management.
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