Abstract

Summary Discursive power is the reflection of a country’s national strength and international influence. The increase of economic power does not necessarily mean the increase of discursive power. The improvement of discursive power has to be strategically designed and multidimensionally improved. Due to China’s historical experiences regarding discursive power, China is weak in many fields. Since the 18th National Congress of the Communist Party of China, China began to pay more attention to improve its international discursive power such as expanding its discursive presence and strengthening effectiveness of its voice, changing language style, enhancing institutional power and innovating diplomatic practice. In the future, more substantive efforts will be needed such as strengthening the overall strategic layout, enhancing institutional discursive power in various fields, improving the discursive system and promoting integration of China’s major diplomatic ideas and discourse with global ones.

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