Abstract
A content analysis with an interrupted time-series design assessed the impact of an international public relations campaign launched by the Chinese government in the United States. The extent and nature of coverage of China in major US newspapers, particularly the New York Times, during and after the campaign suggest that the press appeared to have been affected by the campaign. This study explored a rarely tapped domain of public relations research, international public relations by state governments, and added to the literature of effectiveness evaluation of public relations and its methods.
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