Abstract

This paper investigates implementation of Workers Paid Annual Leave Regulations, and also analyses whether and how this regulation affects tourism consumer behaviors. The author designs questionnaires and administers them to 5884 subjects distributed throughout 7 regions in China to collect primary objective data about the situation of paid vocation and tourists’ behaviors. Based on data analysis, this research concludes that the regulation has not been implemented successfully, that people have more paid days off, they have more leisure travel and higher satisfaction with travelling, and that people who work for state-owned enterprises and public institutions enjoy more paid days off than those migrant workers and employees of private enterprises. It is therefore recommended that the Central Government should take three effective measures to promote implementation of paid leave regulations.

Highlights

  • Since October 1 1999, China has been made three 7-day public holidays, May Day holiday, National Day holiday, and the Spring Festival holiday, collectively called Golden Week Holiday, and Holiday Tourism appeared crowed with people and with heavy traffic, making lower degree of tourism customer satisfaction

  • It is considered that people who enjoy more working days for annual leave are more agree with the ideas that leisure travel is indispensable to happiness, that leisure is a basic right of citizens, that it is worthy of spending money or time on leisure and that I prefer travelling to other leisure activities, as shown in Figure 1 to Figure 3

  • Paid Annual Leave has not been implemented successfully, and there are still 44% of employees not having this entitlement, among people without annual leave, the most majority are migrant workers and employees of private enterprises, and it is meant that this law should be strengthened, supervised, and executed properly

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Summary

Introduction

Since October 1 1999, China has been made three 7-day public holidays, May Day holiday (being cancelled in 2007), National Day holiday, and the Spring Festival holiday, collectively called Golden Week Holiday, and Holiday Tourism appeared crowed with people and with heavy traffic, making lower degree of tourism customer satisfaction. For improving this situation, Workers Paid Annual Leave Regulations was promulgated by the State Council in January 1, 2008. Liao have worked for more than one year, which means that people will have individual time to go to travel

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