Abstract
This paper examines China’s public diplomacy components and content in general, discussing some of the main vectors of China’s public diplomacy, cultural and political influence by the way of “soft power”. The paper does not review PRC’s public diplomacy politics toward specific countries or regions. In the 60-plus years since the birth of the Peoples Republic of China in 1949, and in the last 3 decades in particular, China’s national strength has grown constantly and its role on the world stage has become more important. In this term, brilliant achievements in the field of diplomacy have been made. But still China faces new tasks and challenges. Because of its development and influence in the world, it is a necessary step for China to take to strengthen its PD (public diplomacy) in both domestic and foreign context.
Highlights
Diplomacy came from day one when people of different groups began to communicate and negotiate in order to resolve problems and conflicts, and to seek cooperation, among them
In comparison with the state-run diplomacy, public diplomacy (PD) is relatively a new term that emerged during the Cold War
The emergence of PD does not threaten the existence of traditional diplomacy
Summary
Diplomacy came from day one when people of different groups began to communicate and negotiate in order to resolve problems and conflicts, and to seek cooperation, among them. The distinction between PD and TD (traditional diplomacy) is clear: TD is about the relationship between representatives of states or other international relation actors, while PD is more about influencing foreign publics and leading dialogue between people. According to a recent survey of 10,250 people worldwide, 55 percent of respondents expected China to be a world power in the year 20205. China can take advantage of its cultural uniqueness when developing its soft power on the world stage.
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