CHINA`S IMAGE BUILDING INITIATIVES IN THE MUSLIM WORLD: ASSESSING THE ROLE OF PUBLIC DIPLOMACY IN THE CONTEXT OF BRI

Abstract

This study aims to explore China`s public diplomacy initiatives in the Muslim world in the context of BRI. Over the past several years, China has taken significant steps to promote public diplomacy in the Muslim World, evidenced by its increased engagements with Muslim countries and their public. Public diplomacy has emerged as one of the key components of BRI. Through public diplomacy, China has taken steps to build its image in Muslim nations with which China holds deep historical linkages. The Muslim world holds great significance for China, as it plays a crucial role in achieving China`s foreign policy objectives. The study focuses on China`s public diplomacy which aims to promote China`s positive image through cultural exchange, educational exchange, economic cooperation, and the role of media. The findings of the research show that China`s public diplomacy is playing a positive role and helping the country build its image and counter negative public perceptions.