China’s game industry development status and strategy from the perspective of “One Belt One Road”

Abstract

The “One Belt, One Road” strategy and the development of China’s game industry have an intrinsic link that complements each other. First of all, the implementation of the “One Belt, One Road” strategy has pointed out the direction for Chinese games to “go global” and provided rich cultural resources and policy support. Secondly, Chinese games can actively promote the economic development of the “Belt and Road” construction, improve the ability of Chinese culture to publicize, and enhance the sense of crosscultural identity. However, the “going global” of Chinese games has the following dilemmas: lack of highquality goods and outstanding homogeneity; lack of professional game talents; insufficient sustainable competitiveness of enterprises; lack of self-awareness and market prediction; lack of Chinese characteristics. Based on the above issues, the following suggestions are put forward: develop advanced production technology and adopt a boutique strategy; cultivate professional talents to enhance the quality of practitioners; enhance innovation capabilities and enhance brand awareness; know yourself and the enemy and implement policies in accordance with the city; games and cultural integration development.