China’s Digital Nationalism: Search Engines and Online Encyclopedias

Abstract

Search engines play a vital role in positioning, organizing, and disseminating knowledge in China. Although there is a growing interest in China’s search engines, relatively few researches systematically examine their role involving nationalism. In order to address the research gap, this article compares the top thirty search results,from Baidu, 360 Search, Sogou Search, and Google regarding the “Meng Wanzhou Incident” while focusing on the overlap, ranking, and bias patterns. Furthermore, this study also analyses the differences between Wikipedia and China’s online encyclopedias concerning the “Meng Wanzhou Incident” in terms of content, structure, sources, and their main arguments. This article finds: 1) Chinese search engines favor their own services, thereby offering a unique and selective content bias; 2) Chinese search engines and online encyclopedias only provide Chinese sources that provide national biased knowledge, which raises search bias concerns; and 3) Chinese online encyclopedias offer a strong one-sided argument that is positive to China. Overall, this study finds that China’s search engines service the Chinese government’s self-interest by rendering overly biased social realities; moreover, they produce a logic of “imagined communities” to promote and stimulate feelings of nationalism.