CHINA AND APPROACHES TO THE FORMATION OF THE STATE IMAGE

Abstract

The author attempts to identify how the image of the state is formed on the example of China. The article reveals theoretical approaches to the concept of “the image of the state” and demonstrates how it can be used in practice. In particular, the author examines the issues of symbols, stereotypes that are formed by the state. The author analyzes the influence of culture as the most important tool of “soft power” on the image of China. The article notes the significance of the semantic content of the political image, which can be compared with a kind of source, which at the subconscious level sets a certain angle of perception of new information about this political object. The choice of an image that will then be purposefully formed in the mass consciousness and forms the image of both all states in general and China in particular. And the more precisely the compliance of the environmental, political, economic, demographic and other situations in the country with the interests of the public is manifested, the more positive the image of the country, the more