Children's Content Exposure and Academic Performance: A Quantitative Study to Explore Parental Perceptions

Abstract

This research delves into investigating the impact of children's TV content exposure on the academic performance of children through parental perceptions. It has also examined the moderating role that a mother's education and occupation, family setup, and income have in the association between school-age children's academic performance and content exposure. Parents' perceptions about the impact of content exposure on the academic performance of children were investigated through a survey (N = 520). Respondents were selected through a multistage sampling technique. The role of mothers' education, occupation, family income, and setup were studied as moderators between children's content exposure and academic performance. The findings showed a positive association between children's content exposure and their academic performance according to their parents. Furthermore, findings also showed that education, occupation of the mother, and family income are positive moderators in the relationship between children's content exposure and academic performance.