Children's and adults' recall of children's news stories in both print and audio‐visual presentation modalities

Abstract

AbstractResearch into adults' recall from different presentation modalities has demonstrated a recall advantage for print over television yet recent research indicates that children remember television news better than print news. An experiment was conducted by comparing children's and adults' recall of children's news stories presented in two different modalities, television and print, in order to establish whether children's recall advantage for television is dependent on their age or level of reading proficiency. A sample of 40 adults, 40 13‐year‐olds and 40 11‐year‐olds were presented with children's news stories, either in their original televised form or in a print version. All participants were aware they would be tested for recall. The results of the cued recall test indicated that children from both age groups learned more from the television news than from the print versions, regardless of age or reading proficiency and that adults remembered equal amounts from both presentation modalities. For the 11‐year‐olds the advantage of television was only found for information that had been accompanied by redundant pictures in the televised version, providing support for the dual‐coding hypothesis. For 13‐year‐olds the recall of television was not dependent on the addition of redundant visual information. Viewers and readers were found to invest the same amounts of mental effort, but reported levels of invested mental effort were found to be dependent on age and level of reading proficiency. Copyright © 2002 John Wiley & Sons, Ltd.