Abstract
Abstract The confrontation between marketers and broadcasters and the FTC over regulation of children's television advertising illustrates the effect of ethic conflict on public policy. Ethic theory describes circumstances where instinctive and personal values of “right” are contested with situational consequences. Such ethic dilemmas are apparent in both corporate and government positions on the issue. Business publicly professes concern for child welfare but appears captive of market exigency. The FTC staff is similarly caught between a moral certitude akin to a crusade and the situational reality that its proposals are too severe for acceptance. The paper suggests the product of such conflicts is the abrasive and contentious atmosphere we find in the current debate.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
