Abstract
This article aims to investigate the transmedia content of the Gloob brand displayed via hashtag #GLOOBEMCASA, from the perspective of children's participation. This content circulated on its social networks in 2020, during the Covid-19 pandemic. For the matter, 21 videos on YouTube and 37 posts on Instagram were selected and analyzed, on the respective official Gloob profiles, related to the aforementioned hashtag. The analysis, from a qualitative nature, took into account the levels of participation present in the spectrum proposed by the International Association of Public Participation (IAP2, 2007). As a result, we verified the occurrence of participatory practices targeting the children in the audience, with the aim of informing them, consulting their opinions and involving them in activities and games during the programming; and collaborative practices carried out by the brand's children's cast. However, we identified access restrictions to certain productions, exclusive to television broadcasting and streaming platforms, reducing the scope of participation.
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