Abstract
Purchase decision making by consumers in today's environment is largely different from earlier days. Consumers’ needs, tastes, preferences, influencers, etc. have changed in a big way. The influence of Family members on purchase decisions is seen on many product categories. Though the degree of influence varies from product to product, but certainly, their influence is seen on their purchase decisions. Among family members, today, the children have become powerful influencers as consumers on various product categories. As such, the present article discusses the influence of children on purchase decision making
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
