Children’s incidental learning of the colors of objects and clothing

Abstract

Few researchers have examined adults’ and children’s incidental recall of color information. In Experiment 1, we examined how well children recalled the colors of items seen in a first aid demonstration. Color recall of objects was above chance levels after three different time delays. However, recall of clothing color was poor. In Experiment 2, we examined whether colors of items from the same category (e.g., items of clothing) were more difficult to remember than distinct items (i.e., belonging to a range of different categories). Children and adults saw 18 items from three different categories. Color recall was above chance levels. The colors of distinct items were recalled more often than the color of category items. The results suggest that color is encoded automatically to some extent. However, participants had difficulty in recalling the color of clothing worn by the experimenter.